Natural makeup: All you need to know

Natural makeup is a modern makeup trend that enhances a person’s natural beauty without using too much makeup or creating an overly made-up look. It helps to protect the skin and bring out a natural, confident and alluring appearance. In this article, we will learn together about natural makeup.

What qualifies as a natural makeup product?

In the cosmetics industry, the term “natural” does not have a legal definition. The Food and Drug Administration (FDA) has not established any specific criteria for what constitutes a “natural” makeup product, meaning that companies are not required to adhere to any particular guidelines or standards to label their makeup as natural.

However, natural makeup products generally contain ingredients derived from natural sources such as plants or minerals. These ingredients are typically considered non-toxic and less likely to cause health issues.

Many natural makeup brands also prioritize eco-friendliness by using sustainable packaging, such as refillable containers or recyclable materials like paper.

Meaning of Natural makeup products

Natural makeup: All you need to know

Natural makeup products are beauty products made with ingredients that come from natural sources, such as plants, minerals, and sometimes animals. These products are free of synthetic chemicals, such as parabens, phthalates, and sulfates, which are often found in traditional makeup products. Natural makeup products are also cruelty-free, meaning that they are not tested on animals.

Natural makeup products can range from foundation, blush, and eyeshadow to lipstick, mascara, and skincare. They aim to enhance the skin’s natural beauty and create a more subtle and effortless look, rather than an over-the-top or heavy appearance. Natural makeup products are typically gentle on the skin and are suitable for people with sensitive skin or those who are concerned about the long-term effects of traditional makeup products on their health.

In recent years, the demand for natural makeup products has increased due to the growing awareness of the potential harm of synthetic chemicals on the environment and personal health. As a result, many beauty brands have started to offer natural and organic makeup lines to meet the demand of consumers who prefer natural and sustainable options.

The popularity of the natural makeup trend

In recent years, the natural makeup trend has become very popular in the beauty industry. People are seeking beauty products that are made with natural ingredients and are less harmful to the skin. Instead of heavy makeup and using many makeup products, people want to create a natural look that makes the skin look bright and fresh.

The natural makeup trend is also popular because it reflects individuality and helps users feel more confident about themselves. In addition, natural makeup helps users save time and money. With quality and suitable makeup products, people can create a natural, fresh, and radiant look without using too many makeup products.

Natural makeup is also a trend that is popular because it is suitable for all ages, from young girls to middle-aged women. With simple natural makeup tips and techniques, anyone can create a radiant and confident look every day.

Natural vs. regular makeup

Natural makeup: All you need to know

The primary distinction between natural and regular makeup lies in the ingredients used. Makeup products are typically considered “natural” if they contain ingredients sourced from natural sources, with a minimal amount of altered or synthetic substances.

Ingredients

Natural makeup typically excludes certain ingredients that are commonly found in regular makeup, such as synthetic preservatives, artificial colorants, artificial fragrances, and heavy metals. Regular makeup products use synthetic preservatives to increase their shelf life, while natural makeup does not require preservatives of this kind. The vibrant colors of regular makeup come from synthetic dyes and pigments, whereas natural makeup sources its colors from natural sources. Synthetic fragrances, which are typically composed of chemicals that are not listed on ingredient labels, are not used in natural makeup. While heavy metals like lead and arsenic are naturally occurring, they can be harmful to health in high doses. Natural makeup must meet safety limits for heavy metal content.

Cost

Natural makeup is generally more expensive than regular makeup, primarily due to the high quality of ingredients used and the absence of inexpensive fillers. Additionally, natural makeup is typically produced in smaller batches rather than mass-produced, further contributing to its higher cost.

Regulation

Makeup, including natural makeup, is not subject to strict regulations. Companies are not required by the FDA (Food and Drug Administration) to include specific ingredients or meet detailed standards, and it is the manufacturer’s responsibility to ensure that their products are safe for use.

Moreover, the term “natural” is not legally defined, which means that a brand can use this label based on their own definition. Therefore, a product marketed as “natural” or “clean” may contain small amounts of synthetic or potentially harmful ingredients.

It is crucial to conduct your own research and carefully read labels and ingredient lists when purchasing makeup products to ensure that they meet your personal standards and preferences.

Pros and cons of natural makeup

Natural makeup: All you need to know

Advantages of natural makeup:

• Safe for skin: Natural makeup is usually made from natural ingredients and has fewer harmful chemicals, making it safe for the skin and reducing potential side effects.
• Environmentally friendly: Since natural makeup primarily uses ingredients sourced from nature, it is less harmful to the environment than other makeup products.
• Creates a natural look: Natural makeup enhances the user’s natural beauty without appearing too heavy or flashy.
• Suitable for various skin types: Natural makeup is suitable for many skin types, particularly sensitive skin.
• Reduces signs of aging: Natural makeup contains natural skincare ingredients that can help reduce signs of aging.

However, natural makeup also has some disadvantages:

• Lower makeup effectiveness: Natural makeup often has less pigment and lower staying power compared to traditional makeup.
• Higher cost: Natural makeup usually has a higher price tag than traditional makeup due to the higher quality of ingredients.
• Limited availability: Natural makeup is less common than traditional makeup, so it may be more difficult to find in some locations.

Pros and cons of regular makeup

Pros of regular makeup:

• High effectiveness: Regular makeup products are typically more heavily pigmented and have longer staying power compared to natural makeup products.
• Widely available: Regular makeup is more commonly available in stores and online, making it easier to find.
• Affordable: Regular makeup products often have a lower price point compared to natural makeup due to the lower quality of ingredients.

Cons of regular makeup:

• Potentially harmful ingredients: Regular makeup often contains synthetic chemicals that can potentially be harmful to the skin and the environment.
• Animal testing: Some regular makeup brands test their products on animals, which may not be ethical or aligned with personal values.
• May accelerate aging: Regular makeup can potentially accelerate the aging process due to the synthetic chemicals it contains.
• May cause skin irritation: Regular makeup products may cause skin irritation or allergic reactions, particularly for people with sensitive skin.

Benefits of natural makeup

Natural makeup: All you need to know

While all “clean/natural” makeup isn’t created equal, there are some general benefits to using it.

Reduced exposure to harmful ingredients

Many people prefer natural makeup due to its lower amount of potentially harmful synthetic ingredients compared to regular cosmetics. For instance, parabens are synthetic preservatives commonly used in regular makeup products, and they are absorbed through the skin and excreted in urine. High exposure to parabens can result in elevated levels in urine.

A 2016 study published in Environmental Research found that urinary paraben levels in 106 pregnant women were linked to hormone disruption during pregnancy, which may increase the risk of adverse birth effects.

While further research is needed, the Environmental Working Group (EWG) recommends avoiding parabens and other potentially toxic ingredients, such as formaldehyde, phthalates, toluene, and ingredients listed as “fragrance,” which are often artificial or synthetic scents.

Using natural makeup can help minimize exposure to these ingredients, reducing potential health risks.

Fewer odor-induced headaches

Certain cosmetic companies may use artificial fragrances to either cover up unpleasant scents or to create a distinct brand identity for their products. However, according to a 2014 article, certain scents, including those present in scented makeup, may trigger headaches in people who are prone to migraines.

As natural makeup is typically fragrance-free, it can be a suitable alternative for individuals who are sensitive to strong odors.

Lower risk of skin irritation

Regular makeup products that contain preservatives, dyes, and fragrances can lead to contact dermatitis, which is characterized by an itchy red rash caused by skin sensitivity or an allergic reaction. In fact, according to a 2018 article, cosmetics are the most common cause of fragrance-related contact dermatitis.

A 2018 study also found that products with fragrances, such as lipstick and eye shadow, are more likely to cause skin irritation compared to rinse-off products like shampoo and cleanser, as they are worn for extended periods of time.

Using natural makeup without preservatives, dyes, and fragrances can help minimize the risk of skin irritation and contact dermatitis.

Safer for sensitive skin

Individuals with sensitive skin tend to tolerate natural makeup products well, as compared to regular cosmetics which may often cause flare-ups and increase irritation.

For instance, those with eczema are typically advised to use products without synthetic dyes and are recommended to use makeup products that contain plant-based ingredients.

Natural makeup products are more likely to meet these requirements as compared to traditional makeup products.

Contains skin-healthy ingredients

Apart from accentuating your features, natural makeup can also provide your skin with a healthy boost. Clean beauty products typically contain plant-based ingredients that may benefit your skin. For instance, oils such as avocado oil, shea butter, rosehip oil, and jojoba oil have anti-inflammatory, antioxidant, and skin-repairing properties, as highlighted in a 2017 article published in the International Journal of Molecular Sciences.

Natural makeup products are also colored using plant pigments, such as fruit extracts. While there isn’t concrete evidence on the skin benefits of plant pigments, it is believed that these ingredients can nourish the skin with vitamins and antioxidants.

Some natural makeup products

Natural makeup All you need to know

Natural foundation

Natural foundation, also known as natural liquid foundation or natural tinted moisturizer, is a makeup product made from natural ingredients that provides coverage for the skin while also hydrating and nourishing it. It is an alternative to traditional liquid foundations that often contain synthetic chemicals and preservatives.

Natural foundation is typically made from a blend of plant-based ingredients such as botanical oils, waxes, and extracts, as well as minerals and pigments. Some common natural ingredients found in natural foundations include jojoba oil, shea butter, aloe vera, chamomile extract, and green tea extract.

Natural foundation provides a sheer to medium coverage that evens out skin tone, covers minor imperfections, and gives a natural, dewy finish. It is suitable for all skin types, especially for those with sensitive or dry skin, as it does not contain harsh chemicals that can cause irritation or dryness.

Natural foundation comes in various shades to match different skin tones and is applied using a brush, sponge, or fingers. It is a great option for those who want to use makeup that is free from harmful chemicals and promotes healthy skin.

Natural blush

Natural blush is a makeup product made from natural ingredients that provides color and a healthy glow to the cheeks. It is an alternative to traditional blushes that often contain synthetic chemicals and preservatives.

Natural blush is typically made from plant-based ingredients such as botanical oils, waxes, and extracts, as well as mineral pigments. Some common natural ingredients found in natural blushes include rose extract, beetroot extract, hibiscus extract, and chamomile extract.

Natural blush provides a sheer to medium coverage that gives a natural, rosy flush to the cheeks. It is suitable for all skin types, especially for those with sensitive skin, as it does not contain harsh chemicals that can cause irritation or breakouts.

Natural blush comes in various shades to match different skin tones and can be applied using a brush or fingers. It is a great option for those who want to use makeup that is free from harmful chemicals and promotes healthy skin. Additionally, natural blush often contains moisturizing ingredients that help to hydrate and nourish the skin, leaving it looking radiant and youthful.

Natural mascara

Natural mascara is a makeup product made from natural ingredients that helps to thicken, lengthen, and define eyelashes. It is an alternative to traditional mascaras that often contain synthetic chemicals and preservatives.

Natural mascara is typically made from plant-based ingredients such as beeswax, carnauba wax, and mineral pigments. Some common natural ingredients found in natural mascaras include castor oil, coconut oil, vitamin E, and chamomile extract.

Natural mascara provides a natural-looking finish that enhances the lashes without clumping or flaking. It is suitable for all skin types, especially for those with sensitive eyes, as it does not contain harsh chemicals that can cause irritation or discomfort.

Natural mascara comes in various shades to match different eye colors and can be applied using a wand applicator. It is a great option for those who want to use makeup that is free from harmful chemicals and promotes healthy lashes. Additionally, natural mascara often contains nourishing ingredients that help to strengthen and condition the lashes, promoting overall lash health.

Natural lipstick

Natural lipstick is a makeup product made from natural ingredients that adds color and moisture to the lips. It is an alternative to traditional lipsticks that often contain synthetic chemicals and preservatives.

Natural lipstick is typically made from plant-based ingredients such as beeswax, shea butter, cocoa butter, and natural pigments. Some common natural ingredients found in natural lipsticks include fruit oils, vegetable oils, and botanical extracts.

Natural lipstick provides a creamy and smooth finish that adds a pop of color to the lips without drying them out. It is suitable for all skin types, especially for those with dry or sensitive lips, as it does not contain harsh chemicals that can cause irritation or dryness.

Natural lipstick comes in various shades to match different skin tones and can be applied using a lip brush or directly from the tube. It is a great option for those who want to use makeup that is free from harmful chemicals and promotes healthy lips. Additionally, natural lipstick often contains nourishing ingredients that help to hydrate and protect the lips, leaving them soft and supple.

Natural concealer

Natural concealer is a makeup product made from natural ingredients that helps to cover up blemishes, dark circles, and other imperfections on the skin. It is an alternative to traditional concealers that often contain synthetic chemicals and preservatives.

Natural concealer is typically made from plant-based ingredients such as shea butter, jojoba oil, green tea extract, and chamomile extract. Some common natural ingredients found in natural concealers also include mineral pigments and vitamins.

Natural concealer provides a light to medium coverage that evens out the skin tone and hides imperfections without clogging pores or causing irritation. It is suitable for all skin types, especially for those with sensitive or acne-prone skin, as it does not contain harsh chemicals that can exacerbate skin conditions.

Natural concealer comes in various shades to match different skin tones and can be applied using a brush or fingers. It is a great option for those who want to use makeup that is free from harmful chemicals and promotes healthy skin. Additionally, natural concealer often contains moisturizing and healing ingredients that help to hydrate and soothe the skin, promoting overall skin health.

Natural eyeshadow

Natural eyeshadow is a makeup product made from natural ingredients that adds color and definition to the eyes. It is an alternative to traditional eyeshadows that often contain synthetic chemicals and preservatives.

Natural eyeshadow is typically made from plant-based ingredients such as mineral pigments, botanical oils, and plant extracts. Some common natural ingredients found in natural eyeshadows include mica, iron oxides, jojoba oil, and chamomile extract.

Natural eyeshadow provides a range of colors and finishes, from matte to shimmery, that enhances the eyes without causing irritation or inflammation. It is suitable for all skin types, especially for those with sensitive eyes or skin, as it does not contain harsh chemicals that can cause irritation or discomfort.

Natural eyeshadow comes in various shades to match different eye colors and can be applied using a brush or fingers. It is a great option for those who want to use makeup that is free from harmful chemicals and promotes healthy eyes. Additionally, natural eyeshadow often contains nourishing ingredients that help to hydrate and protect the delicate skin around the eyes, leaving them looking vibrant and youthful.

Natural powder

Natural powder is a makeup product made from natural ingredients that helps to set makeup, control oil, and create a smooth, matte finish on the skin. It is an alternative to traditional powders that often contain synthetic chemicals and preservatives.

Natural powder is typically made from plant-based ingredients such as rice powder, arrowroot powder, cornstarch, and mineral pigments. Some common natural ingredients found in natural powders include kaolin clay, chamomile extract, and lavender oil.

Natural powder provides a lightweight and breathable coverage that helps to even out the skin tone and minimize shine without clogging pores or causing irritation. It is suitable for all skin types, especially for those with oily or acne-prone skin, as it does not contain harsh chemicals that can exacerbate skin conditions.

Natural powder comes in various shades to match different skin tones and can be applied using a brush or puff. It is a great option for those who want to use makeup that is free from harmful chemicals and promotes healthy skin. Additionally, natural powder often contains nourishing ingredients that help to absorb excess oil and soothe the skin, leaving it looking smooth and radiant.

How to do natural makeup

Natural makeup: All you need to know

Preparing the skin before applying makeup is essential to help the makeup adhere better and minimize flaws.

Here are some steps to prepare the skin before applying makeup:

• Cleansing: Cleanse your face with lukewarm water and a gentle facial cleanser to remove excess oil, dirt, and impurities.
• Toning: Use a toner to balance the pH level on your skin and remove any remaining impurities.
• Masking: Apply a deep cleansing mask to deeply cleanse and moisturize your skin.
• Moisturizing: Apply a moisturizer to provide hydration to your skin and help the makeup adhere better.
• Sunscreen: Use a sunscreen to protect your skin from the harmful effects of UV rays.

If your skin is dry or dehydrated, use additional moisturizing products to provide hydration to your skin before applying makeup.

Choosing natural makeup products

Choosing natural makeup products is an important part of achieving a natural and healthy look. Below are some tips when selecting natural makeup products:

• Read the label and ingredients carefully: Avoid products that contain harmful chemicals and read the label to learn about the product’s ingredients in detail.
• Look for fragrance-free products: Fragrances can cause skin irritation, so choosing fragrance-free products can help minimize the risk of skin irritation.
• Seek out products with natural ingredients: Look for products that contain natural ingredients such as grapeseed oil, shea butter, rose and lavender to provide moisture and nourishment to the skin.
• Choose products that are free of lead: Lead is a toxic compound that can be harmful to health, so choosing products that are free of lead can help minimize exposure to this compound.
• Read user reviews: Read user reviews before purchasing a product to assess the quality and effectiveness of the product on the skin.

How to use natural makeup products

Using natural makeup products is similar to using regular makeup products. However, when using natural makeup products, you should keep in mind the following points to achieve the best results and take care of your skin:

• Cleanse your skin: Before using any makeup product, make sure your face is clean and dry.
• Use a primer: Apply a primer or BB cream to even out your skin tone and rejuvenate your skin.
• Use a concealer: Use a concealer to cover imperfections like acne, scars or dark circles.
• Apply a setting powder: Use a light setting powder to create a smooth finish on your skin.
• Use a blush: Use a light blush to add a pop of color and radiance to your face.
• Apply mascara: Apply mascara to your eyelashes to make them look longer and more defined.
• Use a lipstick: Choose a light-colored lipstick to complete your natural look.

Note that using natural makeup products requires more care to achieve the best results and take care of your skin. If you are unsure about how to use natural makeup products, seek advice from an expert or follow the instructions on the product packaging carefully.

Steps for natural makeup

To create a natural makeup look, you can follow these steps:

Step 1: Cleanse your face

Before starting your makeup, clean your face with a facial cleanser and toner to remove dirt and excess oil.

Step 2: Moisturize your skin

Use a moisturizer to keep your skin soft and radiant. This step is important to ensure that your makeup does not appear dry or flaky.

Step 3: Use a primer

Using a primer will help your makeup last longer and prevent your skin from drying out. Choose a primer that suits your skin type for best results.

Step 4: Apply foundation

Foundation evens out your skin tone and conceals any blemishes. Choose a natural foundation with a light coverage that matches your skin tone to create a natural look.

Step 5: Use natural blush

Apply natural blush to highlight your cheeks and create a natural look for your face.

Step 6: Use natural lipstick

Choose a natural lipstick that complements your skin tone to create a natural look for your lips. Look for lipsticks with natural ingredients that are free from harmful chemicals.

Step 7: Apply mascara

Use mascara to thicken and lengthen your eyelashes. Choose a mascara that does not contain harmful chemicals and apply according to the length and thickness of your lashes.

Notes when applying natural makeup

Natural makeup: All you need to know

When applying natural makeup, there are some notes you should consider to achieve the best results:

Avoid using too many natural makeup products

When applying natural makeup, it’s important to avoid using too many products. Overuse of makeup can result in a heavy, unnatural look, and can also clog your pores and cause skin irritation. To achieve a natural look, choose a few key products and apply them lightly and evenly. Focus on enhancing your natural features and avoid using heavy foundations, bright eyeshadows, and bold lip colors. Remember, less is often more when it comes to natural makeup.

Find products that are suitable for your skin type

When selecting makeup products, it’s important to find ones that are suitable for your skin type. Different skin types have different needs, and using the wrong type of makeup can lead to breakouts, irritation, and other skin issues. For example, if you have oily skin, look for oil-free or matte finish products to help control shine. If you have dry skin, choose moisturizing products that won’t dry out your skin even more. If you have sensitive skin, look for products that are hypoallergenic and free of fragrances and other irritants. By choosing products that are tailored to your skin type, you can help ensure that your makeup looks great and doesn’t cause any unwanted side effects.

Do not use expired makeup products

Using expired makeup products can be harmful to your skin and health. Over time, makeup can accumulate bacteria, which can cause skin irritation, acne, and even infections. It’s important to check the expiration dates of your makeup products and dispose of them properly once they’ve expired. Typically, most makeup products have a shelf life of 6-24 months, depending on the type of product and the way it’s stored. If you notice any changes in the color, texture, or smell of your makeup, it’s best to err on the side of caution and discard it. Always use fresh, new products to ensure the best results and protect your skin.

Properly remove makeup after the end of the day

Properly removing makeup at the end of the day is important to keep your skin healthy and prevent breakouts. Leaving makeup on overnight can clog pores, leading to inflammation and breakouts. Here are some tips for properly removing makeup:

• Use a gentle makeup remover: Choose a gentle makeup remover that is suitable for your skin type, such as micellar water, cleansing oil, or makeup wipes.
• Focus on the eyes and lips: Use a cotton pad or a makeup wipe to remove eye and lip makeup first, as these areas can be more sensitive.
• Cleanse your face: After removing eye and lip makeup, cleanse your face thoroughly using a facial cleanser that is suitable for your skin type. Massage the cleanser into your skin for at least 30 seconds to ensure that all makeup and impurities are removed.
• Rinse with lukewarm water: After cleansing, rinse your face with lukewarm water to remove any remaining makeup and cleanser.
• Pat dry: Gently pat your face dry with a soft towel. Avoid rubbing your skin as it can cause irritation.

By properly removing makeup at the end of the day, you can help keep your skin healthy and glowing.

Natural makeup is a great way to enhance your natural beauty without going overboard. By choosing makeup products made with natural ingredients, focusing on enhancing your natural features, and using the appropriate tools and techniques, you can achieve a natural, effortless look that makes you feel confident and beautiful. It’s also important to remember to properly remove your makeup at the end of the day and choose products that are suitable for your skin type to prevent irritation and breakouts. With a few simple tips and tricks, you can master the art of natural makeup and enjoy a flawless, radiant complexion every day.