Rising revenue, rising demand for beauty products, and online shopping offer huge opportunities for companies in the cosmetics market
Natural Cosmetics Vietnam: Prosperity and e-commerce make Vietnam a lucrative cosmetics market
Many local and overseas health and beauty retail chains are eyeing this market. Hong Kong cosmetics giant Watsons, which has 12,800 stores worldwide, opened its first store in Vietnam in January.
Watsons is a Hong Kong-based cosmetics and health care retail chain that has become one of the largest and most well-known beauty retailers in Asia. The company was founded in 1828 as a small pharmacy in Scotland and was later acquired by Hong Kong-based conglomerate Hutchison Whampoa in 1987. Today, Watsons has over 7,000 stores across 13 markets, including China, Taiwan, Singapore, Thailand, and Malaysia.
Watsons is known for its wide range of beauty and personal care products, including cosmetics, skincare, haircare, and fragrances. The company carries both international and local brands and has developed its own in-house brand of products. In addition to beauty products, Watsons also sells health supplements, over-the-counter medicines, and other health-related items.
One of Watsons’ key strengths is its focus on customer service and the shopping experience. The company invests heavily in training its staff to provide personalized advice and assistance to customers, and it has developed a loyalty program to reward frequent shoppers. Watsons also uses technology to enhance the shopping experience, including interactive displays and mobile apps that provide product recommendations and personalized promotions.
In recent years, Watsons has expanded its business to include e-commerce and digital platforms. The company has developed its own online shopping platform, which allows customers to purchase products and access exclusive promotions and discounts. Watsons has also developed a mobile app that provides a range of features, including online shopping, personalized product recommendations, and access to the company’s loyalty program.
Overall, Watsons is a major player in the cosmetics and health care retail industry, known for its wide range of products, customer service, and commitment to innovation and technology. Its expansion into digital platforms has helped the company to stay competitive in a rapidly evolving market, and its continued growth and success suggest that Watsons will remain a major force in the beauty and health care industry for years to come.
Since entering Vietnam in 2011, Hong Kong cosmetics retailer Guardian has opened more than 90 stores in Vietnam.
Guardian is a Hong Kong-based cosmetics and health care retail chain that has become a leading retailer in Asia. The company was founded in Singapore in 1972 and has since expanded to over 10 markets, including Malaysia, Indonesia, and the Philippines.
Guardian offers a wide range of beauty and personal care products, including skincare, makeup, haircare, and fragrances. The company carries both international and local brands and has developed its own in-house brand of products. In addition to beauty products, Guardian also sells health supplements, over-the-counter medicines, and other health-related items.
One of Guardian’s key strengths is its focus on customer service and the shopping experience. The company invests heavily in training its staff to provide personalized advice and assistance to customers, and it has developed a loyalty program to reward frequent shoppers. Guardian also uses technology to enhance the shopping experience, including interactive displays and mobile apps that provide product recommendations and personalized promotions.
In recent years, Guardian has expanded its business to include e-commerce and digital platforms. The company has developed its own online shopping platform, which allows customers to purchase products and access exclusive promotions and discounts. Guardian has also developed a mobile app that provides a range of features, including online shopping, personalized product recommendations, and access to the company’s loyalty program.
Overall, Guardian is a major player in the cosmetics and health care retail industry, known for its wide range of products, customer service, and commitment to innovation and technology. Its expansion into digital platforms has helped the company to stay competitive in a rapidly evolving market, and its continued growth and success suggest that Guardian will remain a major force in the beauty and health care industry for years to come.
Medicare, a local personal care chain founded in 2001, said it had been looking to expand its product range as it faced mounting pressure from international rivals.
Bart Verheyen, commercial director of Medicare, said: “We are always looking for new brands trying to enter the Vietnamese market and looking for exclusive partners. We are also looking for manufacturers who can produce our exclusive products.”
Medicare is a local personal care chain that operates in various locations throughout different countries. The company specializes in providing a wide range of personal care products, including skincare, haircare, body care, and beauty accessories. The brand is recognized for its commitment to quality and affordability, making it a popular choice among budget-conscious consumers.
Medicare was founded in the early 2000s and has since expanded its operations to include over 100 stores in various countries, including Malaysia, Singapore, and Indonesia. The company prides itself on offering a wide range of products that cater to the needs of its customers, ranging from popular international brands to local favorites.
One of the key strengths of Medicare is its focus on providing personalized customer service. The company invests heavily in training its staff to provide expert advice and assistance to customers, with the goal of helping them find the products that best meet their needs. Medicare also offers a loyalty program that rewards frequent shoppers with exclusive discounts and promotions.
In addition to its brick-and-mortar stores, Medicare has also expanded its business to include an online shopping platform, which allows customers to purchase products and access exclusive promotions and discounts. The company has also developed a mobile app that provides a range of features, including online shopping, personalized product recommendations, and access to the company’s loyalty program.
Overall, Medicare is a popular personal care chain known for its commitment to quality, affordability, and personalized customer service. Its wide range of products and expansion into digital platforms have helped the company to stay competitive in a rapidly evolving market, and its continued growth and success suggest that Medicare will remain a major player in the personal care industry for years to come.
Natural Cosmetics Vietnam: Prosperity and e-commerce make Vietnam a lucrative cosmetics market
Next week, pharmaceutical and cosmetics manufacturer GeneWorld will start selling natural cosmetics and organic beauty products. Its director Vu Duy Quang said that when he first entered the industry, he wanted to start with organic cosmetics because this is the current trend.
GeneWorld is a cosmetics manufacturer that specializes in creating high-quality and innovative skincare products. The company was founded in 2008 and is headquartered in South Korea, which is known for its expertise in the skincare industry. GeneWorld has since expanded its business to include various locations throughout Asia, including China and Thailand.
The company’s skincare products are formulated using advanced biotechnology and natural ingredients, with a focus on improving the overall health and appearance of the skin. GeneWorld offers a wide range of products, including cleansers, toners, moisturizers, and serums, as well as specialized products for specific skin concerns, such as acne, dark spots, and aging.
One of the key strengths of GeneWorld is its commitment to research and development. The company invests heavily in developing new and innovative skincare products, with a team of experts who are dedicated to exploring the latest trends and technologies in the skincare industry. GeneWorld also collaborates with other companies and institutions to further advance its research and development efforts.
GeneWorld’s products are distributed through a network of partners, including online and offline retailers, beauty salons, and spas. The company also offers private label services, allowing other brands to use its expertise and technology to create their own skincare products.
Overall, GeneWorld is a respected cosmetics manufacturer known for its expertise in biotechnology and natural ingredients. Its commitment to research and development, combined with its wide range of high-quality skincare products, has helped the company to establish a strong reputation in the skincare industry. As the demand for innovative and effective skincare products continues to grow, GeneWorld is well-positioned to remain a major player in the industry for years to come.
According to global research firm Nielsen, Vietnam’s beauty and cosmetics market has plenty of room to grow, such as growing demand from a growing middle class and young people, including men. Per capita spending on cosmetics in Vietnam remains low at US$4, compared with US$20 in Thailand, suggesting untapped potential.
Nielsen is a global data and analytics company that provides insights into consumer behavior and market trends across a wide range of industries. Founded in 1923, Nielsen has become one of the largest and most trusted companies in the world for market research and data analysis.
Nielsen’s primary focus is on providing data and insights to help companies make informed decisions about their business strategies. The company collects and analyzes data on consumer behavior, advertising effectiveness, and market trends across various channels, including television, radio, online, and mobile.
One of Nielsen’s most well-known products is its television ratings system, which measures the audience size and demographics for television programs and advertisements. This data is used by television networks, advertisers, and other media companies to make decisions about programming and advertising strategies.
In addition to its television ratings system, Nielsen also provides a wide range of other services to help companies understand consumer behavior and market trends. These services include consumer research, product testing, brand tracking, and sales analytics.
Nielsen has a global presence, with operations in over 100 countries around the world. The company employs over 44,000 people and has a network of partners and clients across various industries, including consumer goods, retail, media, and advertising.
One of Nielsen’s key strengths is its ability to provide comprehensive data and insights across multiple channels and platforms. The company uses advanced technology and analytics to collect and analyze data from various sources, providing a holistic view of consumer behavior and market trends.
Another strength of Nielsen is its commitment to innovation and technology. The company invests heavily in research and development, with a focus on developing new and innovative solutions to help companies make more informed decisions about their business strategies.
Nielsen’s reputation as a trusted and reliable source of data and insights has helped it to establish a strong presence in the market research and analytics industry. Its ability to provide comprehensive data and insights across various channels and platforms, combined with its commitment to innovation and technology, has helped the company to stay ahead of the competition and remain a leader in the industry.
Overall, Nielsen is a global data and analytics company that provides valuable insights into consumer behavior and market trends across a wide range of industries. Its comprehensive data and insights, combined with its commitment to innovation and technology, have helped it to establish a strong reputation in the market research and analytics industry, and its continued growth and success suggest that Nielsen will remain a major player in the industry for years to come.
Natural Cosmetics Vietnam: Prosperity and e-commerce make Vietnam a lucrative cosmetics market
According to a June survey by market research firm Q&Me in Hanoi and Ho Chi Minh City, the percentage of people who wear makeup daily has risen from 28 percent in 2016 to 30 percent now, while those who don’t wear makeup at all have jumped from 24 percent in 2016. % fell sharply to 14%. The most popular cosmetics are lipstick, foundation and blush.
Q&Me is a market research firm based in Ho Chi Minh City, Vietnam, that specializes in providing consumer insights and market research services to companies operating in the country. Founded in 2014, Q&Me has quickly established itself as a leading market research firm in Vietnam, with a focus on providing accurate, timely, and actionable insights to its clients.
Q&Me offers a wide range of market research services, including quantitative research, qualitative research, and online surveys. The company’s research methods are designed to provide a comprehensive understanding of consumer behavior and market trends in Vietnam, helping its clients to make informed decisions about their business strategies.
One of Q&Me’s key strengths is its ability to collect and analyze data quickly and efficiently. The company uses advanced technology and analytics tools to collect data from various sources, including online surveys, social media, and other digital platforms. This allows Q&Me to provide its clients with real-time insights into consumer behavior and market trends, helping them to stay ahead of the competition.
In addition to its market research services, Q&Me also offers consulting services to help its clients develop and implement effective business strategies. The company’s team of experts provides customized solutions to its clients based on their specific needs and goals, helping them to achieve their business objectives.
Q&Me’s focus on providing accurate, timely, and actionable insights to its clients has helped it to establish a strong reputation in the market research industry in Vietnam. The company’s ability to collect and analyze data quickly and efficiently, combined with its team of experienced consultants, has helped it to stay ahead of the competition and remain a leader in the industry.
Overall, Q&Me is a market research firm that specializes in providing consumer insights and market research services to companies operating in Vietnam. Its focus on providing accurate, timely, and actionable insights, combined with its advanced technology and experienced team of experts, has helped it to establish a strong reputation in the market research industry, and its continued growth and success suggest that Q&Me will remain a major player in the industry for years to come.
About 73% of people use skin care products one or more times a week. The most commonly used are facial cleansers, sunscreens and masks.
According to Patrick Mui, creative manager and consultant at Centdegrés Vietnam, a French brand intelligence and design firm, Vietnamese producers can be divided into two types: old brands such as Thorakao and Lana, which are well known but have yet to revive their brand image; , emerging, small and dynamic companies that can benefit from the market potential.
“Small and medium-sized cosmetics companies that want to build brands can use online channels.”
Centdegrés Vietnam is a creative agency that provides branding, design, and communication services to clients in Vietnam and across the Asia-Pacific region. Founded in 2013, the agency is part of the larger Centdegrés Group, which has offices in Paris, Shanghai, Hong Kong, and Dubai.
Centdegrés Vietnam offers a wide range of services to its clients, including brand strategy, brand identity design, packaging design, advertising, and digital marketing. The agency’s team of designers, strategists, and creatives works closely with clients to develop unique and effective solutions that meet their specific business objectives.
One of the key strengths of Centdegrés Vietnam is its focus on innovation and creativity. The agency is committed to pushing the boundaries of design and communication, using innovative techniques and cutting-edge technology to develop new and exciting solutions for its clients.
Another strength of Centdegrés Vietnam is its deep understanding of the Vietnamese market and culture. The agency’s team of experts has a deep knowledge of the local market and consumer behavior, allowing them to develop solutions that are tailored to the specific needs and preferences of Vietnamese consumers.
Centdegrés Vietnam has worked with a wide range of clients across various industries, including fashion, beauty, food and beverage, and consumer goods. Some of the agency’s notable clients include L’Oréal, Unilever, Nestlé, and Vinamilk.
Overall, Centdegrés Vietnam is a creative agency that provides branding, design, and communication services to clients in Vietnam and across the Asia-Pacific region. Its focus on innovation, creativity, and local market knowledge has helped it to establish a strong reputation in the industry, and its continued growth and success suggest that Centdegrés Vietnam will remain a major player in the creative agency landscape in Vietnam and beyond.
Natural Cosmetics Vietnam: Prosperity and e-commerce make Vietnam a lucrative cosmetics market
According to the Q&Me survey, the number of people who shop for cosmetics online is growing steadily. 57% of cosmetics users now shop for beauty products online, with 72% shopping on social media.
Among online cosmetics buyers, Shopee is the most popular e-commerce site, while Facebook is the top social networking site.
Nguyen Manh Tan, marketing director of online marketplace Haravan, said online sales of cosmetics in Vietnam are second only to clothing. “Consumers, especially young shoppers in Hanoi and Ho Chi Minh City, are turning to e-commerce, not only for retail but also for the beauty industry.”
This year, many foreign brands have jumped on the bandwagon by selling on existing online platforms. US skincare company Clinique, which has 11 stores in Vietnam, began listing on Lazada in January, and Canada-based MAC followed suit three months ago.
Clinique is a skincare and cosmetics company based in the United States. The company was founded in 1968 by dermatologist Dr. Norman Orentreich and is now owned by the Estée Lauder Companies. Clinique is known for its high-quality skincare products that are formulated with dermatological expertise and backed by scientific research.
One of the key features of Clinique’s skincare products is the use of a 3-Step System, which includes cleansing, exfoliating, and moisturizing. The system is designed to work together to help improve the overall health and appearance of the skin. Clinique’s skincare products are also fragrance-free and allergy-tested, making them suitable for individuals with sensitive skin.
In addition to its skincare products, Clinique also offers a range of cosmetics, including foundations, powders, lipsticks, and eye makeup. The company’s cosmetics are formulated with the same attention to quality and safety as its skincare products, and are designed to enhance the natural beauty of the skin.
Clinique’s commitment to quality and safety is reflected in its rigorous testing and research processes. The company has its own research and development facilities, where it conducts clinical trials and tests its products on a wide range of skin types and conditions. Clinique also collaborates with dermatologists and other medical professionals to ensure that its products are safe and effective.
Clinique’s products are sold in department stores, specialty stores, and online. The company has a strong presence in the United States, as well as in other countries around the world. Clinique’s brand is known for its clean and modern aesthetic, with simple and elegant packaging that reflects the company’s focus on quality and simplicity.
Overall, Clinique is a leading skincare and cosmetics company that is known for its commitment to quality, safety, and scientific research. Its range of skincare products and cosmetics are designed to improve the health and appearance of the skin, and are formulated with the expertise of dermatologists and other medical professionals. Clinique’s reputation for quality and safety has helped it to become one of the most respected and trusted brands in the industry.
Natural Cosmetics Vietnam: Prosperity and e-commerce make Vietnam a lucrative cosmetics market
Vietnam’s cosmetics market is estimated at around US$2.3 billion, according to British market research firm Mintel.
Leave a reply