Natural Cosmetics: 4 Homegrown Cosmetics Brands Making Waves in Vietnam’s Beauty Scene! The beauty industry in Vietnam has changed over the past few decades with the emergence of more local cosmetic brands. With the rising trend of local brands producing products that cater to Vietnam’s beauty needs, it is no surprise that the country’s cosmetics industry is expected to grow gradually in the coming years. According to Statista, Vietnam’s cosmetics sector will have a revenue of US$399.3 million in 2021 and the market is expected to grow at an annual growth rate (CAGR 2021-2026) of 4.4%.
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Here are 4 inspiring cosmetic brands (in alphabetical order) dominating the local cosmetics market in Vietnam.
Natural Cosmetics: CO MEM Natural Cosmetics Jsc
Natural cosmetics brand CO MEM was founded in 2015 by a team of pharmacists who are passionate about various traditional herbs from ancient Vietnam. CO MEM applies modern science to traditional herbal medicine to develop personal care products.
CO MEM is one of the most trusted natural cosmetic brands in Vietnam. The brand’s products are 100% non-toxic, safe and environmentally friendly. Use local materials and cultural elements to bring traditional cultural values to the brand. Most of CO MEM’s clients and partners say they are treated like family by company employees.
After six years of operation, CO MEM has now become a well-known and trusted brand in the Vietnamese market. At present, it has factories, offices and 17 stores nationwide, with 170 employees. The brand successfully educates consumers about safe natural cosmetics and is committed to using environmentally friendly products by reducing waste and using recyclable packaging. Additionally, CO MEM has launched a program where customers can exchange their used bottles for greenery at CO MEM stores.
The brand is committed to using only natural and organic ingredients in its products, and strives to create safe, gentle, and effective skincare solutions for all skin types.
CO MEM’s product line includes a range of facial and body skincare products, such as cleansers, toners, serums, moisturizers, and masks. The brand’s products are free from harmful chemicals, preservatives, and synthetic fragrances, and are instead formulated with high-quality natural ingredients, such as aloe vera, hyaluronic acid, shea butter, and green tea.
One of CO MEM’s signature products is its Aqua Skin Mist, which is a hydrating facial mist that is formulated with 100% organic aloe vera and hyaluronic acid. This mist is designed to provide instant hydration to the skin, and can be used as a toner, makeup setting spray, or refreshing mist throughout the day.
CO MEM also offers a range of body care products, such as body lotions and scrubs, which are formulated with natural ingredients like shea butter, jojoba oil, and sea salt. These products are designed to nourish and hydrate the skin, leaving it soft and smooth.
In addition to its commitment to using natural ingredients, CO MEM also places a strong emphasis on sustainability. The brand uses eco-friendly packaging and materials whenever possible, and also partners with local farms and suppliers to source its ingredients.
Overall, CO MEM is a natural cosmetics brand that offers safe, gentle, and effective skincare solutions for all skin types. The brand’s commitment to using natural and organic ingredients, as well as its focus on sustainability, make it a great choice for consumers who are looking for high-quality skincare products that are both effective and environmentally friendly.
Natural Cosmetics: COCOON
Cocoon is a company of nature lovers who are passionate about discovering well-known ingredients from everyday life in Vietnam and incorporating them into cosmetic products. The brand’s products are 100% vegan and formulated without harmful chemicals like parabens, formaldehyde, phthalates, hydroquinone, triclosan, and more.
Parabens are a group of chemical compounds commonly used as preservatives in various personal care and cosmetic products, such as lotions, shampoos, makeup, and deodorants. Parabens are used to prevent the growth of bacteria, mold, and yeast in these products, thereby extending their shelf life and ensuring their safety.
The most commonly used parabens in personal care products include methylparaben, ethylparaben, propylparaben, and butylparaben. These chemicals are often listed on product labels as “methylparaben,” “ethylparaben,” etc.
While parabens are effective preservatives, they have been the subject of controversy in recent years due to concerns over their safety. Some studies have suggested that parabens may mimic the hormone estrogen in the body and disrupt the endocrine system, which regulates hormones and can lead to health problems like breast cancer and reproductive issues.
While some research has suggested a link between parabens and certain health issues, the evidence is still inconclusive and controversial. The U.S. Food and Drug Administration (FDA) has stated that parabens are safe for use in cosmetics at low levels, and many regulatory agencies around the world have also deemed them safe.
Despite this, many companies have chosen to eliminate parabens from their products due to consumer demand and concerns over safety. Paraben-free products are now widely available, and many consumers choose to use them as a precautionary measure.
Overall, parabens are a group of chemical compounds commonly used as preservatives in personal care and cosmetic products. While they have been the subject of controversy due to concerns over their safety, many regulatory agencies around the world have deemed them safe for use at low levels. However, many consumers choose to use paraben-free products as a precautionary measure.
Natural Cosmetics Cocoon is the “home” of skin and hair care in Vietnam. The brand caters to the growing green lifestyle trend by researching and continually introducing 100% vegan products that contain all the nutrients of Vietnamese plants while being safe, gentle, cruelty-free and test-free.
Formaldehyde is a colorless, strong-smelling gas that is used in a wide range of industrial and consumer applications. It is commonly used as a disinfectant and preservative, as well as in the production of various products including plastics, textiles, and building materials.
Exposure to formaldehyde can occur through inhalation, ingestion, or skin contact. Short-term exposure to high levels of formaldehyde can cause irritation of the eyes, nose, and throat, as well as headaches, nausea, and dizziness. Prolonged or repeated exposure can lead to more serious health effects, such as respiratory problems, allergic reactions, and an increased risk of cancer.
Formaldehyde is classified as a human carcinogen by the International Agency for Research on Cancer (IARC) based on evidence that it causes cancer in animals and humans. It has been linked to various types of cancer, including leukemia and nasopharyngeal cancer.
Formaldehyde is regulated by many countries around the world, including the United States, where the Occupational Safety and Health Administration (OSHA) has set a permissible exposure limit (PEL) of 0.75 parts per million (ppm) over an 8-hour workday. The Environmental Protection Agency (EPA) also regulates formaldehyde emissions from various sources, including industrial facilities and consumer products.
Many industries have taken steps to reduce formaldehyde exposure by implementing engineering controls, such as ventilation systems and personal protective equipment, as well as by using alternative materials and processes that do not involve formaldehyde.
In summary, formaldehyde is a colorless, strong-smelling gas that is widely used in various industrial and consumer applications. Exposure to formaldehyde can cause a range of health effects, including irritation, respiratory problems, and an increased risk of cancer. It is regulated by many countries and industries around the world, and efforts have been made to reduce exposure through various means.
Cocoon is the first Vietnamese cosmetics brand to be approved by Cruelty-Free International’s Leaping Bunny program. The brand’s products are approved by the Leaping Bunny and PETA programs. Cocoon products are also registered with The Vegan Society, one of the most prestigious certifications for products free of animal ingredients and tested on animals.
Cruelty-Free International’s Leaping Bunny program is an internationally recognized certification program that is designed to help consumers identify and purchase products that have not been tested on animals. The program is administered by Cruelty-Free International, a leading animal welfare organization that works to end animal testing for cosmetics and other products worldwide.
To earn Leaping Bunny certification, a company must demonstrate that neither it nor its suppliers conduct or commission any animal testing of their products or ingredients, anywhere in the world. This includes animal testing for product safety, efficacy, or ingredient toxicity.
To verify that a company meets these standards, Cruelty-Free International conducts rigorous audits of the company’s supply chain and manufacturing processes. The audits include a review of ingredient and product formulations, supplier agreements, and testing policies and procedures.
If a company meets the Leaping Bunny certification standards, it is authorized to use the Leaping Bunny logo on its products and marketing materials. This logo serves as a clear and reliable indicator to consumers that the products have been certified as cruelty-free by an independent third party.
The Leaping Bunny program is recognized by many organizations and governments around the world, including the European Union, which has adopted the Leaping Bunny standards as part of its cosmetics regulations.
By choosing Leaping Bunny certified products, consumers can support companies that are committed to cruelty-free practices and the welfare of animals. In addition, the program helps to promote the use of alternative testing methods that do not involve animals, which are often more accurate and reliable than traditional animal tests.
Overall, the Leaping Bunny program is an important initiative that is helping to end animal testing for cosmetics and other products, and promoting more ethical and sustainable practices in the industry.
PETA, or People for the Ethical Treatment of Animals, is a prominent animal rights organization based in the United States. Founded in 1980, PETA is dedicated to ending animal cruelty and promoting ethical treatment of animals in all areas of human life, including food, clothing, cosmetics, entertainment, and scientific research.
PETA’s campaigns and initiatives focus on a variety of issues related to animal welfare, such as factory farming, animal testing, fur and leather production, and the use of animals in entertainment. The organization uses a combination of public education, media campaigns, lobbying efforts, and direct action to raise awareness and advocate for change.
One of PETA’s most well-known campaigns is its “I’d Rather Go Naked Than Wear Fur” campaign, which features celebrities posing nude to protest the use of animal fur in clothing. PETA also operates a number of animal sanctuaries and rescue centers, and provides resources and support for individuals and organizations seeking to adopt a cruelty-free lifestyle.
In addition to its advocacy work, PETA has also been involved in controversial tactics, such as using graphic imagery and provocative slogans in its campaigns, and promoting veganism and animal rights through shock value.
Despite its controversial reputation, PETA has been successful in raising awareness about animal welfare issues and influencing public policy. Its efforts have led to legislative and regulatory changes in areas such as animal testing and animal welfare standards in agriculture.
Overall, PETA is an influential organization that is committed to promoting the ethical treatment of animals and raising awareness about animal welfare issues. While its methods may be controversial, its work has contributed to significant progress in the fight against animal cruelty and exploitation.
The Vegan Society is a non-profit organization based in the United Kingdom that promotes veganism and advocates for the rights of animals. It was founded in 1944 by a group of vegetarians who believed that the exploitation of animals was not consistent with the principles of vegetarianism.
The Vegan Society defines veganism as “a way of living that seeks to exclude, as far as possible and practicable, all forms of exploitation of, and cruelty to, animals for food, clothing or any other purpose.” This includes abstaining from the consumption of animal products such as meat, dairy, eggs, and honey, as well as avoiding products made from animal-derived materials such as leather, wool, and silk.
The Vegan Society’s mission is to promote veganism as a positive and sustainable lifestyle choice that benefits animals, the environment, and human health. The organization offers a range of resources and support for individuals and businesses looking to adopt a vegan lifestyle, including recipes, meal plans, and guides to vegan nutrition.
The Vegan Society also campaigns on a range of animal rights issues, such as factory farming, animal testing, and the use of animals in entertainment. The organization has been involved in successful initiatives, such as the introduction of vegan options in UK schools and hospitals, and the inclusion of veganism as a protected belief under the Equality Act 2010.
The Vegan Society also operates a vegan certification program, which allows businesses to label their products as “Vegan” if they meet certain criteria, such as being free from animal-derived ingredients and not tested on animals. The Vegan Society’s certification mark is recognized globally and is used by companies in a range of industries, including food, cosmetics, and fashion.
Overall, The Vegan Society is a prominent and influential organization that is dedicated to promoting veganism and advocating for the rights of animals. Its work has helped to raise awareness about the benefits of a vegan lifestyle and has contributed to significant progress in the fight against animal exploitation and cruelty.
HappySkin Vietnam Corporation
HappySkin Vietnam Corporation (HappySkin) was established in 2015 to provide the beauty industry with information and guidance on cosmetics consumption in the potential Vietnamese market. It is building an O2O business in the beauty industry in Vietnam, focusing on skin care, spa and beauty products as the main business model. Its core business is a DTC cosmetics brand called “Emmie By HappySkin”.
HappySkin is considered as a contribution to the knowledge orientation of beauty and skin care lovers in Vietnam market. Over the past 5 years, HappySkin has built a trusted reputation in the beauty industry through its website and social media, with 1 million fans and followers. In addition, the brand continues to improve customer experience by developing a practical app that integrates skin testing, skin consultation, product reviews, shopping, spa appointments, skin diaries, cosmetic bags, and more. The app helps personalize the customer journey and enhances the brand’s beauty solutions.
Emmie By HappySkin was originally created with the message: “Feel happy your way, and make your skin feel the same”. According to the brand, the community activities and business model are aligned with the mission of spreading the value of “happy skin”. HappySkin’s products are FDA, CE, and RoHS compliant, and the company has received numerous awards and recognition for its achievements.
“FDA, CE, and RoHS compliant” are three different types of certifications or compliance standards that are used to ensure the safety and quality of products in different industries.
- FDA compliance: The FDA (Food and Drug Administration) is a regulatory agency in the United States that is responsible for protecting public health by ensuring the safety and efficacy of food, drugs, and medical devices. FDA compliance means that a product has met the safety and quality standards set by the FDA, and has been approved for use in the US market. Products that require FDA compliance include food and dietary supplements, prescription and over-the-counter drugs, and medical devices.
- CE compliance: CE (Conformité Européenne) marking is a certification mark that indicates that a product meets the safety, health, and environmental protection standards set by the European Union. CE compliance is mandatory for products sold within the European Economic Area (EEA) and covers a wide range of products, including machinery, electronics, medical devices, and toys. CE compliance ensures that a product is safe to use and will not harm the environment.
- RoHS compliance: RoHS (Restriction of Hazardous Substances) is a directive that restricts the use of certain hazardous substances in electronic and electrical equipment. RoHS compliance ensures that a product does not contain any of the restricted substances, such as lead, mercury, cadmium, and hexavalent chromium, which can be harmful to human health and the environment. RoHS compliance is mandatory for products sold in the European Union, and many other countries have adopted similar regulations.
Overall, FDA, CE, and RoHS compliance are important certifications or compliance standards that ensure the safety and quality of products in different industries. These certifications help to protect consumers from potential health hazards and ensure that products meet specific safety and environmental standards.
M.O.I Cosmetics
Natural Cosmetics – MOI Cosmetics was co-founded in 2018 by CEO Lam Thanh Kim and famous Vietnamese singer and beauty icon Ho, Ngoc Ha. MOI is the first local professional cosmetic brand in Vietnam that meets international standards and is affordable. The brand has always been accompanied by the world’s leading cosmetic experts and beauty icons to create high-quality product series. In addition to being available in multiple physical stores, the brand also has a nationwide distribution system and a strong online platform to expand its reach.
MOI is specially developed for Vietnamese and Southeast Asian women. Made in Korea, its high-quality products are affordable and specially formulated for the region’s tropical climate. The brand aims to inspire Vietnamese women to live an active, active lifestyle.
Since its establishment, MOI has become the most popular beauty brand in Vietnam, selling nearly 2 million products in just 3 years. The brand has enjoyed great success in recent years, with year-over-year (YOY) sales growth exceeding previous years. In addition, the brand has identified basic skin care products as the next step for MOI in the distant future, with the goal of expanding the product line to serve the entire life cycle of the target audience, including color cosmetic products, skin care products and nutritional supplements.
Nutritional supplements, also known as dietary supplements or simply “supplements,” are products that are designed to supplement or enhance the nutritional intake of an individual. They can come in many different forms, including capsules, tablets, liquids, powders, and gummies.
Nutritional supplements can be made from a variety of substances, including vitamins, minerals, amino acids, herbs, botanicals, and other natural or synthetic compounds. They are not meant to replace food, but rather to add to the diet and provide additional nutrients that may be lacking or insufficient.
Some of the most common types of nutritional supplements include:
- Multivitamins: A combination of different vitamins and minerals to help ensure that an individual is getting a balanced intake of nutrients.
- Omega-3 fatty acids: A type of polyunsaturated fat found in fish and other sources that are important for heart health, brain function, and other bodily processes.
- Probiotics: Live bacteria and yeasts that are beneficial for gut health and can help to support the immune system.
- Herbal supplements: Plant-based supplements that are believed to have various health benefits, such as improving energy, reducing stress, or supporting the immune system.
- Sports supplements: Supplements designed to enhance athletic performance, such as protein powders, creatine, and caffeine.
While nutritional supplements can be beneficial for some individuals, it’s important to note that they are not regulated in the same way that drugs are. This means that the quality and safety of supplements can vary widely, and some supplements may not be effective or even contain harmful substances. It’s important to talk to a healthcare provider before starting any new supplement, especially if you have any pre-existing health conditions or are taking medications.
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